Tuesday, 17 March 2015

The Video Game Industry


When was it started? 
The video games industry started as back as the early 1950's when academics began designing simple games, and artificial intelligence programs as part of their computer science research. Most video games didn't reach mainstream popularity until 70s/80s. As of 2015, there are eight generations of video game consoles, with the latest generation including Nintendo's "Wii U" , Microsoft's "Xbox One" , and Sony's "PlayStation 4". 


 By Who? Where? 
Ralph Baer was the creator of the multibillion-dollar gaming industry and majority of every virtual developer/publisher points to him as the moment the industry was born. Baer first had the idea for a gaming system centered around the home TV in 1951, but the idea lacked support from his bosses at Sanders. 15 years later, the idea was still with him, and by Oct. 20, 1966, he had created a working prototype, called The Brown Box. In 1972, Sanders partnered with Magnavox to bring that Brown Box to people's homes under the name Odyssey. The Odyssey paved the way for companies like Atari, Nintendo, Sony and Microsoft.

The Oddyssey

How big is it? How many people does it employ?
The video game industry of today is one of the fastest-growing fields in the entertainment industry. It employs more than 146,000 people,and according to the Entertainment Software Association, and Gartner there is a prediction that the market will top $111 billion by 2015. 

Narratives, Representations & Audience

Within video games there are many different narratives
 “Story in a game is like story in a porn movie: it’s expected to be there, but it’s not that important.” - John Carmack, who is the founder of ID Software and creator of Doom and Quake. The idea of narrative within video games makes it much more enticing and realistic for those who play the game, it gives a sense of escapism as they are satisfied with the idea of completing a 'quest'. For most video games the narrative is a protagonist who is the player themselves/hero who ends up taking on a quest which defeats the villains. This narrative is followed by video games such as The Last of Us, GTA, Assassins Creed
Women in GTA
In video games much like the rest of the media industry women (unless it is a video game targeted at women) the men are seen as much more dominant and have the leading role which is shown in The Last of Us which has one male player who is leading the female. In games like GTA women are often sexualized and seen as objects to lust after rather than having important roles. 
Gamers often are divided into two categories: core and casual. A core gamer typically plays 20 hours per week and has purchased at least four games in the past six months. Casual gamers play half as often, core gamers make up over 25% of the gaming industry. In the UK the rate of women playing videogames has increased to 52% from the 49% it previously was, this is showing in a change of audience as typically most video games are targeted and male players for example FIFA containing no female players whatsoever may now start to include females. The average gamer is 31 years old, and 71 percent are age 18 or older. Nearly half (48 percent) of gamers are female and women over the age of 18 represent a significantly greater portion of the game-playing population (36 percent) than boys age 18 or younger (17 percent)

What were the key milestones for the industry?
In 2013, the industry sold 160 million games and generated more than $21 billion in revenue, another key milestone is the creation of 3D Graphics 


Sunday, 15 March 2015

News Report

A teenager has been killed and two others injured after a fight broke out at a nightclub.

Police and ambulance crews were called to Society nightclub in Tower Street, Coventry, at 02:00 GMT.

"An 18-year-old man from Coventry was found fatally injured outside the club and later pronounced dead in hospital," a police spokesman said.

Another 18-year-old man is in hospital with serious injuries and a 17-year-old boy was also hurt.

Tower Street was expected to remain closed for most of Sunday while forensic investigations take place.

Anyone who was in the nightclub who witnessed the disorder is urged to contact West Midlands Police on 101 or Crimestoppers.

I believe that in night clubs the level of security should be increased in order to protect these things from happening again, especially to people of a young age.

Monday, 9 March 2015

News

http://news.sky.com/story/1441644/totally-incompetent-bbc-chair-told-to-resign

Monday, 2 March 2015

AWARD CEREMONY'S: B.E.T AWARDS, VMA'S & OSCARS

B.E.T

The B.E.T awards stand for Black Entertainment Televesion, it was established in 2001 to celebrate African American and other ethnic minorities for their role in music, sport, acting and other elements in TV. The award show happens annually and during the show there are various different performances from different artists.

VMA's
This stands for Video Music Awards. As the VMA's are presented by the cable channel MTV, artists are given "MTV Awards" for having what voters consider the best music video for the specific category for example "Best New Upcoming Artist". The first VMA ceremony was held in 1984 in New York.

OSCARS
The Oscars or the Academy Awards are given to actors/actresses for their acting roles in specific movies. The Oscars are organised by the Academy of Motion Picture Arts and Sciences and is made up of professional people within the film business who vote on the people they believe deserve the award.


Wednesday, 28 January 2015

Demographics and Psychographics

Demographics are what the media and large businesses use to aid them pick the right audience for them, this audience is broken into different categories for example class, race, gender etc. Industries use demographics to help a product that is suffering within the world of media. For example if a particular magazine isn't selling a business could use demographics to help target a specific audience which would help the magazine sell more copies.

Psychographics
This is the study of personality, values, opinions, attitudes, interests and lifestyles. This area of research is used for the large industries to understand the minds of their potential audience and build their product based on that audiences interests. The industry creates a detailed customer profile based on all these attributes to create the perfect audience.

Monday, 19 January 2015

Pre Production: DVD COVER

 To make my DVD cover I decided to use PhotoShop. Because I have a basic knowledge on how to use the software I knew that I would be able to execute the design decently. I first went on Google images and took a 'KEEP CALM' picture just so that I could use the blood splattering that was on the image. Using the selection tool in PhotoShop I selected a small patch of the off white background, I then copied this and placed the squares over the letters as well as the sign.


 When this was done I looked back at other DVD Covers for inspiration and realised that majority of the titles were noticeable however the DVD covers that didn't have a person as the main image (the main way of captivating the audience) used quite bold fonts which is why I made the Name/Title so large. I picked 'Arial' as my font because it gave a very crisp and sophisticated feel. I also added a 'slogan' which is a significant quote within the teen series: 'Come on, I don't bite' I chose this because of its simplicity however it still has some form of effect/impact.


From looking at other inspiration from DVD Covers I noticed that there are certain small features that that they contain. I used the shape button on Photoshop and made a rectangle. Within the rectangle I wrote 'THE COMPLETE FIRST SEASON' I made the colour a dark red to follow the blood splatter across the white background. In doing this it changed the image from looking like  poster to more like a DVD cover. Most 'series' DVD have this somewhere on the front cover or on the spinal part of the DVD and as I am only focusing on the first season I have decided to incorporate this within my work.


The last step was to make the spine for the DVD cover. To follow the pattern of using red (to connote the blood within the show) I have made the spine blood red and the text white in order to make it stand out against the background. I again added 'THE COMPLETE FIRST SEASON' underneath the title as well as adding the DVD and Warner Bros logo to follow the conventions of an actual DVD cover.

Saturday, 17 January 2015

Production: MORE MERCHANDISE


This is the front view of the mug. I am aiming to have all sections of the mug having some form of text or quote from the TV Series. This first one is obviously the University itself 'Malville University' which is attended by the younger cast. A lot of the scenes within the season (especially the first one) will be within the University so the mug will have a large connection with the show and the viewers would be able to connect with that. To create this I have used Adobe photoshop, placed an image of a mug from Google Images. I then got the typical 'college font' from 'Dafonts' and wrapped the text around the mug. I then added extra features such as the blood splatters.



This is a different mug however I have followed the same concept as the first mug but instead changed the words to 'BLOOD & GUTS'. I have chosen this text in particular because it relates to the Vampire Characters with the 'blood' but also one character in particular which is the oldest Draco brother: Alec. The 'guts' relate to him obviously because of his fascination with murdering and playing with the bodies of patients. I have decided that I would have a range of mugs based on the TV Show and some of these would potentially be featured in some of the shows to promote it. I am aiming to make the viewers want to collect all the different mugs that are made.




As a way of relating to my audience I have done something modern that all the target audience would have which is a mobile phone: typically from the apple brand but I am aiming to extend my range to android users also depending on how well the phone cases do. I used the website online called 'skinit.com' to create case. As I wanted it to be quite simple I put the university name again using the typical College font and then underneath I used fangs to represent what the show is clearly about. The fangs used are much more 2D and flat surfaced.