Thursday, 25 February 2016

ADELE AND JESSIE J: MUSIC INDUSTRY CASE STUDIES

Adele Laurie Blue Adkins is an English female singer and songwriter who made a successful career throughout her years of being within the music industry. Adele graduated from the BRIT School for Performing Arts and Technology in 2006 and in that same year after her demo was posted by a friend on Myspace she was given a recording contract by XL Recordings.  XL Records are an English independent record label owned by Richard Russell, and although the record label is successful, majority of the artists are lacking in a worldwide audience in comparison to Adele. It was actually reported that the sales of Adele's Album 21 helped increase XL Recordings bank balance from £3million to £32million in the space of 12 months and as of March 2011, XL Recordings had released three albums that had sold over a million copies in the UK: The Prodigy's The Fat of the Land, Adele's 19, and Adele's 21. In 2007 she receieved the Brit Awards “Critics’ Choice” award and won the BBC Sound of 2008 poll. Her album 19 was then released a year after in 2008 becoming a commercial success and was certified platinum 7 times in the UK and double platinum in the US. An appearance on Saturday Night Live in the late year of 2008 also boosted her career in  the US and at the 51St Annual Grammy Awards in 2009 she received the awards for Best New Artist and Best Female Pop Vocal Performance. Adele released her second Album 21 in 2011 inspired by the break up from her former partner. After recording the song Skyfall in 2012 for the new James Bond movie which sold more than two million copies worldwide Adele took a break and gave birth to her son that same year. Adele ended her trilogy with the album 25 released in 2015 late November and became the fastest selling album in UK Chart history having over 800,000 copies sold in its first week and on the 15th of January 2016, her sales were estimated at more than 100 million records, making her one of the world's best-selling artists. A controversial topic with the artist was her weight which she stated in an interview as “It seemed to astound people that I was plus size and successful”. Which Is the truth, within the media majority of female artists are seen in a particular way, most in a provocative light and have a similar slim body type however Adele becomes an anomaly to this particular stance in the media saying that “I don't care anyway. You don't see music, you listen to music, so what does it even matter?'


Jessica Ellen Cornish (born 27 March 1988) also known as Jessie J is a 27 year old English female singer songwriter also. Born and raised in London, she started her career on stage, aged 11, with a role in the West End musical Whistle Down the Wind. She studied at the BRIT School when she was 16 years old and wrote her first song at 17 “Big White Room” inspired by real life events. At that same age the artist also joined the girl group: Soul Deep but left after two years before signing with Gut Records which however went bankrupt before releasing any of her music. This did not stop the artist however as she managed to secure a songwriting deal with Sony/ATV Music Publishing in which she wrote for artists including Chris Brown and Miley Cyrus where she was responsible for writing her Number 1 hit ‘Party in the U.S.A. Jessie J continued to create an online presence and later signed to Universal Records working with Dr. Luke, Katy Perry, Kelly Clarkson, rapper B.o.B, and R&B producer Labrinth on her debut album, Who You Are. In 2010, her first single, from the album "Do It Like a Dude," originally written for Rihanna, which peaked at number two on the UK Singles Charts and won Best Song at the 2011 MOBO Awards. On 4 June 2012, Jessie appeared at the Diamond Jubilee Concert for Queen Elizabeth II, performing a duet with will.i.am and in August 2012 she performed "Price Tag", "Written in the Stars", "Dynamite", and "You Should Be Dancing" with Tinie Tempah and Taio Cruz, and "We Will Rock You" with Queen at the Closing Ceremony of the 2012 Olympic Games in London. In 2015, she became the judge and mentor of The Voice Australia.In the nominations for the 2016 Brit Awards, Jessie J's 2015 single "Flashlight" (from the soundtrack to the film Pitch Perfect 2) was among the nominees for Best British Video. In early 2011, Jessie J suffered a panic attack on stage after she was forced to perform in the dark and also was asked about her bisexuality on the In Demand radio show which she later stated was a phase however still believes that  sexuality is valuable to young teens, especially for young girls unsure of themselves because of their sexuality and identity.





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