Demographics are what the media and large businesses use to aid them pick the right audience for them, this audience is broken into different categories for example class, race, gender etc. Industries use demographics to help a product that is suffering within the world of media. For example if a particular magazine isn't selling a business could use demographics to help target a specific audience which would help the magazine sell more copies.
Psychographics
This is the study of personality, values, opinions, attitudes, interests and lifestyles. This area of research is used for the large industries to understand the minds of their potential audience and build their product based on that audiences interests. The industry creates a detailed customer profile based on all these attributes to create the perfect audience.
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