Analysing 5 Different Forms of Media

Movie Trailer

Fast and Furious 7

Visual Codes: Fast cars, explosions, cities, roads, extremely dangerous stunts, women, guns.
All visual codes are used and act as conventions that action movies typically follow.
Narrative: From the trailer we see the process of cars being stolen by a group of friends who consider themselves as 'family'. We then see the trials they face throughout the process of stealing the cars and not getting caught by the police.
Technical codes: Establishing shots to show the different cities and places that they attend, close ups to show the emotions within the characters faces.


Film Poster

Brave

Visual codes: Background is dark green but also gives a 'cloudy atmosphere' which presents a mystical element. In the background we can see the letters "BRAVE' in capital letters inscribed with typical 'disney' compartments such as branches entwining something, flowers etc.
Narrative: Forest in the background and girl carrying an arrow. You normally wouldn't consider a female to be carrying a bow and this shows the change from the stereotypical male being the 'hero'. Her position is at the foreground and she stands at looks directly at the camera.

Advert

Smiler

Technical Codes: Extreme close ups, slow motion
Visual Codes: Multicoloured lights to entice the audience which shows a magical and paradox environment. At the beginning there are bright and colourful cartoon like houses which also supports the idea of making the audience feel as though they are in a magical realm.
Narrative: The start showed someone on the ride and then someone else joining and being captivated by the ride. "Almost as if they are under a spell"
Audio: Nursery rhyme jingle attempting to follow the horror movie convention to make it seem more eerie.

Magazine Cover:

Vogue

Visual Codes: The font of the masthead is written in gold to make the colours used in the main image. As it is a 'wedding' picture the typical colours associated would be champagne. There is also a masthead, sell lines and article names. The sell lines are all in the colour white as they are meant to be 'elegant' and not draw away attention from the main image.

Music Video

Beyonce - 7/11

Technical Codes: Camera shots are done to make it seem as though she is recording herself. A lot of the scenes are cut up to make it look more robotic and modern.
Visual Codes: Different parts of a house for example the balcony, bathroom, bedroom. It shows Beyonce and her dancers dancing around the different parts of these rooms which makes the audience feel involved and excited.
Narrative: The house ''presumably" is Beyonce's and it tones down from the serious and meaningful music videos that she normally creates and focuses on a playful environment.