
Kingsman: The Secret Service was centred around
Eggsy, a misfit teenager from England whose Dad (before he was murdered) was a
Kingsman Agent, which later on in the film Eggsy turned out to train in his father’s
footsteps and become one. There was a chronological narrative structure
(linear) throughout the movie as we the audience saw the various disruptions
and issues Eggsy was faced with as he was facing them which therefore built a
connection with the audience. As mentioned before both movies are British and
were set and filmed in Britain however Kingsman pays attention to the grittier
side of Britain showing more realistic elements of the suffering a mother goes
through after the loss of a husband and the troubles Eggsy went through in the
movie in order to help his family e.g. dropping out of extra-curriculum
activities. Baring this in mind there is still typical British iconography for
example the ‘bull dog’ which also features in the Bond movie right at the
beginning, there was also the scenery at the pub throughout the movie which is
ideal to an international viewer, this is where stereotypes come into play, but
not necessarily in a negative light, it is simply done to infuse profit as
because it is a British movie, people who are not from Britain want to see the
typical ‘British’ setting.

In conclusion although both movies follow the same genre they still remain quite different however tend to both incorporate similar attributes from other movies e.g. Captain America: Winter Soldier, in terms of revealing the real plan of the technocratic cryptocracy but also in Skyfall there is some links to the Dark Knight, for example when James Bond is pronounced dead and he is aimlessly walking around getting drunk he is only pulled back to 'save London' much like Bruce Wayne's only motivation is saving Gotham after being constantly cooped up in his mansion doing nothing. However there is still a link to the dominant ideology in both movies, this being that in both movies the main heroes such as the Kingsman Agents and the Agents of Skyfall are both middle aged white men, this clearly shows that a lot of these large blockbuster movies always have a solid reflection of their roles in the industries with the movies that they make and always come off as the prestigious heroes.
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